Be sustainable - but make it fashion!

in News

With so many problems going on these days - climate change, plastic pollution, deforestation, loss of coral reefs and biodiversity, and water scarcity, fashion is not necessarily at the top of people’s minds.

For instance, a study from 2015 shows that 97% of what goes into making clothes and accessories are new resources, with only 3% of them being recycled material! This adds up to an annual waste of 98 million tons! Now, this is pretty outrageous!

Fortunately, we have some good news! Sustainable fashion or, in simpler terms, being more mindful about your purchases can solve problems and reduce the carbon footprint in ways you cannot imagine.

We have two recommendations that can make you fashionable and be sustainable. It’s a win-win, yes? 

Oxidised Earrings

Silver earring silver earring

To accessorise and optimise even the simplest outfits, a pair of classic oxidised earrings continue to be a must-have jewellery item. 

Oxidised jewellery can be traced as far back as the Harappa-Mohenjodaro civilisations. Now, it can be found in many tribal belts spread over the centuries across India in Rajasthan, Uttar Pradesh, Madhya Pradesh, and Chotanagpur Plateau between the tribal families known as the Bhils, Santhals, and Gonds.

Promoting individuality, approximate reduction in the amount of waste produced during production, whatever your reason of indulgence, these elegant earrings will always be integral to the wardrobe of any ‘mindful’ woman seeking to play with ethnic jewellery and contemporary attire.

Chindi Bags

chindi bag jute and chindi bag

Feel good when you shop for Chindi bags as it empowers marginalised craftsmen’s families and enables them to create quirky, one-of-a-kind bags made from textile waste.

The fate of the usual textile waste is usually a landfill where it’s incinerated. To reduce the disposal of waste and prevent environmental problems (process of the fabric burning) is why Chindi bags are an investment. For your wardrobe as well as the environment.

Sustainability should be a conscious habit

Sustainability is not just about the environment. It is about culture, the economy, globalization and about our well-being as a whole.

It is a way of life that starts when we learn how to utilize resources to meet the needs at present. At the same time, making sure the same is available to meet the needs of future generations.

Solution? Make conscious choices. 


We recommend starting with your wardrobe!